Redefining culture of healing.
Envisage
Trend Research + Spatial Design | 2023
Iu Mi Kim, Sophie De Blanken
TEAM
FACTS
Client: Nouhaus Furniture, Ligyung Studio
Trend Research Apprenticeship under IDAS Graduate School (Seoul, South Korea)
SKILLS
Brand Analysis, Trend Research, Market Analysis, Identity & Concept Development, Storytelling, Ideation, Sketching, Rapid Prototyping, Site Visiting, Spatial Design, Visual Layout Interaction Design, Cross-cultural Communication
TOOLS
Figma, Adobe Illustrator, Photoshop, Google Workspace
PROJECT OVERVIEW
Our team, made up of students with diverse backgrounds and international expertise in various fields, is working with real-world companies to design effective systems and solutions. We collaborate to elevate brand identity and establish relationships between a global furniture brand and an internationally acclaimed artist studio. The aim is to define trends for 2024, enhance international market presence, and reach a wider audience through the use of social media leveraging technological advancements.
| Why collaborate?
Collaboration philosophy: What shapes our world?
Brand & Artist Analysis. Mission & Values
| Ideation.
Initial Brainstorming Sketches
Initial Spatial Sketching
Discussions with cross-disciplinary teams
Branding. Logo
Envisage is a sensory-led connection with surroundings that allows for the expansion of one's personal culture of healing.
The collaboration of the brand and artist looks beyond functionality - beyond visible.
Colour palette
| Introducing Collaboration.
Introducing three exhibition zones based on the massage chair collection and the artwork.
Site visit
Site-specific spatial layout of the exhibition
Luna Waterfall Lounge
New Classic Lounge
Luna Red Lounge
Luna Waterfall Lounge - AR view
With the play of light and space, the artwork is introduced with the implementation of AR technology (Augmented Reality).
| Implementation.
Artwork + Room layout
Luna Red Lounge
AR Visualization
New Classic Lounge
Luna Waterfall Lounge
| Outcome & Reflection.
Front camera visualization (selfie view)
Social media curation: Instagram feed and hashtag posts visualization
In this hands-on project, I was thrilled to incorporate storytelling techniques and narrative-building strategies to develop and convey a concept based on brand and artist background and intentions for the collaboration.
Our team encountered numerous challenges, from testing our initial concepts to making several adjustments in decision-making and managing a wide range of cross-functional workloads. This experience highlighted the importance of adaptability and flexibility in actively communicating with diverse stakeholders, all while working under tight deadlines. Given that our team was fully international and the project had a distinct cultural framework, I learned to stay open-minded and consider various perspectives, ensuring interconnectedness and cohesiveness in creating a coherent narrative.
This project has contributed to my growth as a designer, provided me insights into real-world processes within the corporate environment, and enhanced my understanding of interrelations within cross-disciplinary fields.